Immersive Museum Experiences


K/R Architects


Hangzhou, China


Sensing Places Interactive contributed a concept study for a large scale museum of contemporary architecture. Our team participated in collaborative creative charrettes among designers and architects and produced sketches, technology integration plans and finalized 3D renders.

Case Study

The Urban Constellation Museum of Contemporary Architecture (UC-MoCA) wanted to create a space that was engaging and interactive while still hosting 400 – 800 visitors per hour. This large flow of people is more congruent to a theme park than a museum, which means a new approach was needed; one that offered interactivity to groups rather than individuals.

The architectural design and curatorial team at K/R and Sensing Places combined traditional exhibition design with innovative interactives, to create a dialogue between viewers and the exhibits. Our intent was to leverage the height and breadth of the industrial space to create immersive exhibits that engage visitors both in a physical and spatial way.

We created a variety of immersive interactive exhibits that bring urban vignettes to life including: a reconfigurable street that reproduces the experience of walking in a major city avenue, interactive displays to

explore the makeup of modern building facades, autostereoscopic visualizations of houses across five continents, and an augmented reality elevator to explore the tallest buildings of the world.

Set at a low speed, the moving sidewalk features a two parallel 30-meters-long and six meters high videowalls that transport the visitor in space and time. Blended pojections create the illusion of walking through renowned strees and urban spaces that are best experienced through movement.

The Kingdom Tower, an open-air elevator and stairs outfitted with informational displays, was designed to rise amidst tall buildings reproductions. This allows visitors to view the scale model towers from various angles and vantage points. An augmented reality application, running on tablets, offers viewers an animated view of life and work inside tall buildings, together with construction techniques, highlights, and challenges.

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