Immersive Museum Experiences


K/R Architects


Hangzhou, China


Sensing Places Interactive contributed a concept study for a large scale museum of contemporary architecture.

Case Study

The Urban Constellation Museum of Contemporary Architecture (UC-MoCA) wanted to create a space that was engaging and interactive while still hosting 400 – 800 visitors per hour. This large flow of people is more congruent to a theme park than a museum, which means a new approach was needed; one that offered interactivity to groups rather than individuals.

MoCA decided to combine more traditional type exhibitions with innovative interactive exhibits, aimed to create a dialogue between the viewer and the exhibit.

They also wanted to optimize the height and breadth of the industrial space to offer immersive exhibits that engage the viewer in a physical and spatial way.

Sensing Places Interactive and KR Architects’s competition entry constructed a world that gives MoCA visitors a glimpse into the future while still paying homage to the architectural designs of the past. We worked to create a variety of immersive interactive exhibits that bring urban vignettes to life including: a

reconfigurable street that reproduces the experience of walking in a major city, interactive displays to explore various building facades, autostereoscopic visualizations of houses across five continents, and an augmented reality elevator to explore the tallest buildings of the world.

Set at a low speed, the moving sidewalk features a 30-meters-long surface to transport the visitor between two parallel screens – up to six meters high. Concealed projectors create the illusion of walking through renowned buildings and urban spaces that are best experienced through movement.

The Kingdom Tower, an open-air elevator and stairs outfitted with informational displays, was designed to rise amidst the tall buildings. This allows visitors to view the scale model towers from various angles and vantage points. The house exhibit provides visitors a tactile learning experience as they interact with the exterior facades of each pavilion, each constructed in a different manner, and rendered in different materials.

Related Projects