NAMOC Museum.

Sensing Places worked as the Technology Partner for Zaha Hadid Architects (ZHA). Our contribution for the National Art Museum of China was inspired by the ancient Chinese art of calligraphy. Large-scale interactive projections transform the museum floor into beautifully rendered calligraphic brushstrokes that guide visitors through the exhibits. Our mobile application creates customized tours based on a visitor’s preferences. We also contributed plans for the creation of an experiential Arts Lab for artists in residence.

Zaha Hadid Architects

Year: 2012
Location: Beijing, China

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Category: Strategy